Who we are


Introducing McDaniel Woolf

Architecture is about change. Change for the better. At McDaniel Woolf we create places that communicate what our clients feel, who they are and that respond to their needs – be they companies, retailers, the community or individuals.

With a focus on architecture and interior design, we offer a bespoke, personal service, responding to context and needs, rather than imposing a given style. We have a deep understanding of how buildings work and how they can be architecturally refined and enhanced for purpose. We delight in the details, and our love of product, materials and craft shines through in every project. We aim to create seamless spaces where living, working, or experiencing becomes more fulfilling.

We embrace the possibility of change.


Fiona McDaniel

Interior designer, manager and co-founder

Fiona studied 3D Design at De Montford University, before relocating to London to work for a variety of multi-disciplinary design companies where she has been involved in retail and workplace design for both national and international clients including Asda, Coca Cola, Haworth and Nissan. After several years as an interior designer at an architectural practice, creating environments for top creative advertising and media companies, she moved to become director in charge of graphic design and digital media at a Richmond based agency.

Since joining Richard at McDaniel Woolf, as well as continuing to provide interior design services, Fiona has developed an expertise in planning, liaising with local authorities to obtain the necessary permissions for our projects. She is also responsible for the smooth running of the office, managing our team of architects, technologists and designers.

As well as spending time with her family exploring new buildings, art galleries, museums and all that London and the UK has to offer, Fiona loves to travel. She is currently planning a trip to the USA to visit some of Frank Lloyd Wright’s residential buildings.


Richard Woolf

Architect, industrial designer and co-founder

Architect, industrial designer and co founder of McDaniel Woolf. Richard studied at Leicester, Kingston and the Architectural Association before establishing his practice with Fiona McDaniel in 1988. Initial professional experience utilised his skills within industrial design centred on architectural interiors, lighting, furniture and product development. 

His work at McDaniel Woolf has evolved from modest architectural interventions to substantial new build commissions, residential, workplace and retail design. Current projects include high specification dwellings, office, theatre and community ventures. Richard in currently teaching at Kingston University within the Faculty of Art, Design and Architecture specialising in adaptive design and conservation. He is also a professional assessor for the post graduate diploma in professional practice.

Spare time is spent in galleries, theatres and cinemas, or exploring the Arcadian Thames around Richmond which became his new home after a childhood in the original Richmond, at the foothills of the North Yorkshire Dales.

Some examples of Furniture and Product design are collected here